June 2025 | White State of Mind

There’s a certain kind of hush that falls when you step into an all-white room — or slip into a perfectly tailored ivory coat. It’s not silence, exactly. It’s clarity. White doesn’t demand attention; it attracts it. It doesn’t shout; it emanates. Across fashion and interior design, white is not a trend. It’s a constant — timeless, architectural, quietly radical.

White holds a dual energy. On the one hand, it’s purity and restraint. On the other, it’s freedom — a clean slate for possibility. It’s the tone of visionaries and minimalists, of those who value form, proportion, and light over ornament. In fashion, it exposes structure and craft. In interiors, it expands space and breathes elegance into even the most modest corner.

Personally, I think our collective love for white is as emotional as it is aesthetic. The gaze of the Cycladic islands — think Paros, Santorini, where every wall is brushed in luminous white — has captivated the global imagination for decades. The play of white stone against the Aegean blue isn’t just beautiful; it’s spiritual. It’s that sense of stillness, of permanence, that draws people in. It’s not about blankness — it’s about essence.

That same ethos was reflected in Ramph Pucci’s “Pure” Collection at Château La Coste. The collection — fluid yet structured, soft yet architectural — explored white not as absence, but as attitude. There, under the Provençal light, the pieces didn’t just sit on the body — they sculpted it. Like the best minimalist interiors, they whispered precision and purpose. No excess, just elevation.

In interiors, too, white reigns — from the bone-toned microcement of contemporary lofts to the chalky plaster walls of Mediterranean villas. Designers like Axel Vervoordt and John Pawson have built entire philosophies around its restraint. In white spaces, the materials speak louder, the light dances longer, and the soul feels lighter.

White is not sterile — it’s elemental. It lets the cut of a jacket or the curve of a chair take center stage. It reflects light and intention. It invites pause.

In a world that often leans louder, faster, more — white remains the most confident refusal. Whether on skin or on walls, it’s an embrace of clarity, of refinement, of truth.

And in that, perhaps, lies its ultimate power.

ELENI NODARAKI

Creative Editorial Director

Write to me on eleni@decorationrunway.com